Do You REALLY Understand Your Tribe?

Do You Really Understand Your Tribe?

It's easy to say yes, of course. My Prospects want quality products or services at the lowest prioce and they want the best service.

Sure. That's what they'll tell ya.

But is that what they REALLY Want?

I just spent an incredible weekend with my good friend and Master Direct Marketer Frank Kern at his Mass Control seminar. What an eye opening. Everytime I speak with Frank I learn something. Frank gets it. He understands his tribe!

What's a Tribe? Well, your Prospects are a tribe, your Customers are a tribe, and your evengelists are a tribe. All of them with a lot of the same needs but also very different needs. On the surface - tey're all the same, but down deep, down where they REALLY live, sometimes in places they don't ever talk about - you'll find their core beliefs and their core influences.

Check out this video. You'll learn a lot from it. See if you can determine where the shift is, why the shift occurs?

•  Did you see when the shift occured?
• Why did it happen?
• Why was it so hard to give a way hugs for free?
• Is it  "FREE" that was the problem, did that foster mistrust?
• Did you notice that as soon as one person gave him a hug - their was "Social Proof" that this was a cool thing to do.
• Did you see how adimant his new tribe was to foster the growth of the tribe, they started defending him, writing petitions etc.Even the cops came around!

This IS the power of building your tribe. A tribe that is focused on their core values, that you understand, that you genuinly care about.

1. What are you going to do TODAY to make sure you understand your Tribes Core Values today? Not Their SURFACE values, but their Core Values?
    
2. How are you going to become a "Social Marketer?

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Tagged as: Business Coach, Direct Marketing, John Jaworski, Mass Control, Tribes

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