Artificial intelligence (AI) is changing the world. If you’re ready to embrace AI but you’re not sure how to get started, consider these five ways you might use AI in your business.

Until recently, using AI may have involved simply asking your phone for directions, setting a reminder or changing a song on your playlist. But recently, you may have seen a lot of media buzz around how AI is being used to create content, including writing essays, letters, social media posts and creating customised images, videos and artwork. Now, the latest advances in AI tech have seen the rise of tools such as ChatGPT, Jasper, Canva Magic and others.

It seems that AI is not a passing fad: it could even change the way your business works. We asked one of our SBDC small business advisers, Mark Kostner, to share his expertise on AI for small businesses.

What is AI?

“First, it’s important to set some context on what AI actually is in very simple terms,” says Mark.