Cheaper prices can certainly make your products and services attractive to some customers – but are they are a sustainable business strategy? We’ve spoken with a pricing expert to debunk some common pricing myths.
If you’re like most small business owners, setting your prices can be difficult. While you want your products or services to appeal to potential customers, the long-term success of your business depends on making a profit. If you’re feeling confused about pricing strategy, you’re not alone.
We asked our business advisor Chris O’Hare about some of the most common myths about pricing – and how small business owners can find the right pricing strategy for their goals. Here’s what Chris shared.