Turn your idea into a business

If you’re working full-time but are considering starting a business, here are four top tips to help you make the transition. Step one: Do your research Before you take a leap of faith, learn as much as you can about your selected industry. (It’s surprising how often we meet clients who are planning to start businesses […]

Are you an ‘ABN contractor’ or employee?

There’s a fine line between being a business contractor with an Australian Business Number (ABN) and being an employee. If you’re a contractor with your own ABN, read these tips to help make sure you’re being treated fairly and meeting your obligations. In some industries, for example in the construction industry, it’s common for businesses […]

5 ways to use AI in your business

Artificial intelligence (AI) is changing the world. If you’re ready to embrace AI but you’re not sure how to get started, consider these five ways you might use AI in your business. Until recently, using AI may have involved simply asking your phone for directions, setting a reminder or changing a song on your playlist. […]

What is Marketing, and What’s Its Purpose?

If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. The selling part, for instance, overlaps a little too snuggly […]

Business Planning

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic […]